Susa Foods joins forces with Suzhou Dongwu to make a multi‑pronged entry into the sports sector.

2023-05-17

Author:

Jiangsu Derby

At 7:30 p.m. Beijing time on May 10, the fourth round of the 2023 Chinese Football Association League One kicked off with a marquee clash between Suzhou Dongwu and Nanjing City at the Suzhou Olympic Sports Center Stadium.

Football Marketing

As the official partner of Suzhou Dongwu in the 2023 China League One, Susa Foods also leveraged multi‑faceted sports marketing strategies for this match.

In addition to the on‑field roadshow truck showcasing our products, and as a token of appreciation for the passionate support of our fans, we’ve also set up two additional sales kiosks in the stands to meet everyone’s purchasing needs.

/ Bestsellers /

Offline, the club has also launched in-depth sports marketing by establishing the Suzhou Dongwu Supporters’ Club and recruiting its members. Meanwhile, the official Suza flagship store on Douyin has gone live, offering exclusive fan‑only product links and enabling early reservations to secure tickets for Suzhou Dongwu’s home matches. Fan enthusiasm is soaring, with a sharp surge in inquiries and order volumes.

- Buy Online -

Free tickets offered

In this match, a new pre-match live‑broadcast format was introduced: Suzhou Dongwu Football Club specially invited Jiangsu Leisure Sports Channel hosts Jia Ziting and Hong Chao to provide a comprehensive, multi‑angle live coverage of the game.

- Pre-match Live Stream -

A brand-new attempt

That day, the live stream drew over 6,000 viewers and garnered more than 30,000 likes, with many fans placing orders on the spot after watching.

Ultimately, in the first leg of this season’s Jiangsu derby, Suzhou Dongwu drew 1–1 with Nanjing City.

This multi‑dimensional approach to sports marketing has not only delivered substantial brand exposure for Susa Foods but has also drawn significant attention to Suzhou Dongwu Club and the sport of football. We are confident that future, more diversified and multifaceted sports marketing initiatives will further amplify the win‑win benefits of this collaboration between Susa Foods and Suzhou Dongwu.