“With Passion, We Journey to Mountains and Seas” — Susa Foods’ 2025 Vietnam Distributor Conference Concluded Successfully, Ushering in a New Chapter of the “Mountains-and-Seas Pact”!

In 2025, during this season of golden harvests, SUSA joined forces with its nationwide partners to host a momentous dealer conference on the vibrant and opportunity-rich soil of Vietnam, embarking together on this “rendezvous between mountains and seas”!

Factory Exploration: The Perfect Fusion of Technology and Nature

Before the official opening of the conference, more than 1,400 dealer partners from across the country embarked on an exciting journey to explore Vietnam. Located in Vinh Long Province along the picturesque Mekong Delta, Su Sa Vietnam Co., Ltd. broke ground and commenced construction in December 2023. The company occupies a 45,000-square-meter site, featuring a modern office building and two high‑efficiency production workshops. Here, dealers witnessed firsthand the remarkable transformation of coconuts—from raw material to finished product. From the automated processes in the pre‑processing workshop—depilating, cracking, peeling, and extracting water—to the precise crushing and juicing in the juice‑extraction area, and finally to the efficient operation of the aseptic cold‑tank production line—every step reflects Su Sa’s relentless pursuit of quality. Notably, the fully automatic in‑shell water‑extraction machine jointly developed by Su Sa can rapidly extract coconut water while leaving the shell intact and unpeeled, vividly demonstrating the company’s innovative prowess in coconut processing.

Explore the organic coconut groves and experience nature’s gifts.

In addition to touring the modern factory, the distributors also visited the Susa Organic Coconut Grove. Since 2019, Susa has worked closely with local farmers and cooperatives, and after five years of tireless effort, has successfully renovated and cultivated approximately 28,000 hectares (about 420,000 mu) of organic coconut groves, establishing this premier organic coconut production base. Nestled far from urban hustle and bustle, the site boasts fertile soil and abundant water resources, providing ideal natural conditions for coconut growth. Compared with conventional coconut groves, organic groves adhere to far stricter standards in management systems, site environment, cultivation practices, and record‑keeping and traceability. From seed selection to harvest, every stage follows organic farming protocols, ensuring the quality and safety of the coconuts. Here, each coconut embodies nature’s bounty and the meticulous craftsmanship of the Susa team, making it a truly green, healthy, and sustainable product.

Vietnamese charm, sharing beautiful scenery together.

In addition to visiting factories and coconut groves, the distributors also explored Vietnam’s most renowned historical sites and scenic attractions—ranging from the modern vibrancy of Ho Chi Minh City to the tranquil beaches of Mui Ne—each leaving an indelible impression. This trip not only deepened their understanding of Vietnamese culture but also strengthened the bonds of friendship and collaboration among them.

The gala dinner has officially begun, together charting the future.

On November 3, 2025, the Adora Center Convention and Exhibition Center in Ho Chi Minh City, Vietnam, shimmered with dazzling lights as Susa Food Co., Ltd. officially kicked off its 2025 Vietnam Distributor Conference under the theme “With Passion, We Journey to Mountains and Seas.” This grand event, spanning mountains and seas, unfolded as a vibrant cultural feast steeped in Vietnamese tradition, heralding a new chapter in the company’s international expansion.

Attending the conference were Chairman Liu Baoxing, Vice Chairman Guo Suofeng, General Manager Deng Baohua, and other senior executives of the company. During the event, distributors and partners from across the country gathered to witness this milestone moment and jointly chart a grand vision for the global expansion of Susa Foods.

The project has been completed and put into operation, marking a moment of shared glory.

The gala dinner commenced amid anticipation and joy. With the host’s enthusiastic opening remarks, the atmosphere was instantly electrified, enveloping the venue in a vibrant, celebratory mood. Following this, Mr. Liu Baoxing, Chairman of Susa Foods, took to the stage to deliver a speech. He noted that since the official groundbreaking of the Vietnam Susa Foods project in December 2023, after more than a year of overcoming numerous challenges, the project has transformed from blueprints into reality, marking the proud milestone of entering production and operations. The completion and commissioning of the Vietnam Susa Foods Co., Ltd. project represent a pivotal step in the company’s journey toward global expansion. This not only signifies Susa Foods’ successful establishment in Southeast Asia but also lays a solid foundation for future business growth and enhanced brand influence.

Celebrity endorsements help convey the brand’s passion.

As brand ambassador Teacher Meng Fei took to the stage, the audience erupted in enthusiastic applause. With his witty and engaging style, he shared his collaborative journey with Sosa. “From ‘Special Forces Freshly Squeezed Coconut Juice’ to ‘Sosa Freshly Squeezed Coconut Juice,’ it has been a relentless quest—overcoming countless challenges and scaling the heights of the market,” he remarked. “Looking ahead, I will join forces with Sosa to reach every consumer with even higher‑quality products and a more vibrant brand image.” His words were met with thunderous applause.

Cultural fusion, showcasing the charm of China and Vietnam.

To showcase the charm of Sino-Vietnamese cultural exchange, the event featured traditional Vietnamese dance performances and renditions of classic songs. Dancers brought Vietnam’s rich cultural heritage to life with graceful, fluid movements, while a Vietnamese-language rendition of “See Tinh (Meeting My True Love)” sent the atmosphere into a thrilling crescendo, prompting dealers to raise their phones and capture this remarkable moment of cross-cultural dialogue.

Honors and Recognition: Paying Tribute to Outstanding Partners

During the highlight of the conference—the Dealer Awards Ceremony—Susasa Foods paid high tribute to its top-performing partners. From “Equity‑Eligible Dealers” to “Coconut Brand Ambassadors, Outstanding Dealers, Excellent Dealers, and Exceptional Dealers,” five distinct award categories were unveiled one by one. Host Meng Fei and Chairman Liu Baoxing personally presented the awards and posed for commemorative photos with the winners. A representative of the awardees remarked: “Partnering with Susasa has brought us not only robust business growth but also a profound sense of belonging—a shared commitment to striving together.”

Lucky draw—surprises galore!

To enhance the interactive fun, the event featured multiple rounds of raffles, with hundreds of prizes ranging from the grand prize to third place. Laughter and cheers echoed throughout the venue, and as the raffle drew to a close, the excitement reached a thrilling climax: the special “Huawei All‑in‑One Package” prize was unveiled, sparking an outburst of joy. The lucky winner exclaimed, “This fortune is thanks to Susa—going forward, I’ll give it my all, work closely with Susa, and scale new heights together!” It was a bold, unforgettable finale that left a lasting impression on the entire event.

The banquet has come to a close, but our friendship will endure.

The gala concluded successfully to the stirring melody of “Boundless Sky,” yet Susa Foods’ journey has only just set sail. From Foshan in Guangdong and Taizhou in Jiangsu, all the way to Vinh Long in Vietnam, from its “Special Forces Freshly Squeezed Coconut Juice” to the now‑renowned “Susa Freshly Squeezed Coconut Juice,” this company—built around a full‑chain coconut value ecosystem and hailed as the pioneer of the freshly squeezed coconut juice category—is writing a new blueprint for Chinese brands going global, driven by passion and unwavering dedication.

The future is here—mountains and seas await.

The successful convening of Susa Foods’ 2025 Vietnam Distributor Conference marks a solid step forward in the company’s global strategy. Looking ahead, as Chairman Liu Baoxing aptly put it: “Though mountains and seas may seem distant, perseverance will bring us there. Susa is eager to join hands with all partners, setting sail on the winds of passion and rowing with the oars of innovation, to embark together on a grand voyage into a boundless horizon of quality, culture, and the future!” Let us set forth toward even vaster horizons!