Jiangsu Susa Food Co., Ltd. — Embarking on a New Journey of Brand Building, Jointly Crafting a Blueprint for High-Quality Development

On November 19, 2025, Jiangsu Susa Food Co., Ltd. hosted a highly significant research visit. Wu Dongping, Vice President and Secretary-General of the China Trademark Association; Liu Quan, Secretary-General of the Jiangsu Provincial Trademark Association; Gu Weizhong, President of the Taizhou Brand Development Promotion Association; Xu Hao, Director of the Market Supervision Bureau of the Gaogang High-tech Industrial Development Zone in Taizhou; and Deputy Director Li Xueyun, among others, paid a field visit to Susa Food to conduct on-site inspections and research, injecting new momentum and strategic direction into the company’s brand‑building efforts.

The delegation first toured the Susa Hall of Honor, which showcases the company’s decades of remarkable achievements and accolades, underscoring Susa’s leading position in the industry. Following this, the group proceeded to the production workshops for an in-depth visit. During the tour, the company’s guide provided a detailed overview of the production process, the application of intelligent equipment, the food safety system, and future plans, enabling the delegation to gain a comprehensive and in-depth understanding of Susa Food’s production management, product development, and quality control.

At the subsequent symposium, Liu Baoxing, Chairman of Susa Foods, reaffirmed the company’s unwavering commitment to brand building. He emphasized that Susa should not only develop the entire coconut industry chain and achieve new breakthroughs in product competitiveness, but also take this symposium as an opportunity to… Strengthen exchanges and cooperation with various associations, Focus on brand building, refine the brand‑building framework, strengthen innovation‑driven development, enhance standardized intellectual‑property management, elevate product quality and service standards, and propel the enterprise’s high‑quality growth to a new level.

Wu Dongping, Secretary-General of the China Trademark Association, highly commended Susa Foods’ production and business operations, its capacity for standardized management, and its robust growth potential. He noted that Susa Foods has demonstrated strong momentum in production standardization, product quality enhancement, and innovation and entrepreneurship, with a solid foundation for brand building and ample room for future growth.

In his address, Xu Hao, Director of the Gaojiang District Administration for Market Regulation, fully commended Susa Food for its achievements in quality management, food safety, and brand development. He specifically pointed out that Susa Company, as part of Taizhou City’s greater health initiative… Key enterprises in the “medicine, healthcare, wellness, nutrition, and tourism” system play a vital role in advancing the health‑food industry and enhancing regional brand competitiveness. At the same time, he expressed his hope that Susa Company will continue to serve as a model and catalyst, assume greater social responsibility, and make even more substantial contributions to the refinement of Taizhou’s greater‑health industrial chain and the high‑quality development of its food sector.

Adjustment The leadership of the research team unanimously agreed that, against the backdrop of increasingly fierce industry competition, enterprises must further intensify their brand‑building efforts, optimize their intellectual property management systems, and continuously strengthen their capabilities in trademark and brand protection. At the same time, it is essential to tell a compelling brand story that highlights the company’s distinctive culture and core values. Value—building a homegrown brand with greater recognition and influence. These invaluable guidelines have charted the course for Susa Foods’ future brand strategy and development. 。

This fact-finding and guidance visit not only recognizes Susa Food’s past achievements but also underscores high expectations for its future growth. Taking this opportunity, Susa Food will continue to strengthen its brand-building efforts, enhance its core competitiveness, and strive unremittingly toward high-quality development. Let us look forward to seeing Susa Food shine even more brilliantly in its future brand‑building journey!