Susa Foods made a stunning debut at the Spring Sugar Fair, with a lineup of new products setting the event ablaze.

This year’s Spring Sugar and Wine Fair has once again arrived as scheduled.

As in previous years, this year’s event is being held in Chengdu, known as the “Land of Abundance.” With a history spanning over a century, the Spring Sugar and Wine Fair has long become an indispensable battleground for major brands at the start of the year, and countless fast‑growing brands have emerged from the national sugar and wine expos.

With such a grand and imposing spectacle, how could Susa possibly refrain from making a grand entrance?

The splendid Susa is proudly welcoming guests this year in the lobby on the first floor of the Tibet Hotel.

We recall that at last year’s Spring Sugar Fair, our eye-catching booth design, outstanding team coordination, and attentive service all earned unanimous praise from attendees.

This year, SUSA has once again arrived with highly anticipated new products. Now, let’s take a look at the exciting surprises SUSA has in store for us this time around.

Time-honored brands are bursting with new vitality.

As the flagship brand of Susa Foods—“Special Forces”—it was only natural that it would be present at this exhibition.

Since adopting its unique “packaging + quality” dual-innovation model, the product has been widely embraced and beloved by hundreds of millions of consumers upon its full market launch.

An extra choice brings an extra surprise.

Last year’s highly acclaimed “Tou Dao Xian” is back this year. “Tou Dao Xian”: “Tou” means the first step in the process, and “Dao” signifies naturalness.

A High-Carbon Life with Low Carbon

In summer, besides juice, soda is definitely the go-to choice. The ideal way to live is with a bottle of fruit‑flavored soda—pop the tab, and hear that satisfying “ssshh” as the bubbles fizz: *pfft pfft pfft*…

That’s all there is to the happiness of life.

Sip the “neighborhood impression” you’ve seen.

“I’ve grown accustomed to our rendezvous at 3:03 p.m., strolling hand in hand along streets aglow with neon, savoring the vibrant yet down-to-earth charm of Causeway Bay amid the bustling crowds.” One by one, the familiar sights and sounds of the neighborhood slip into my heart.

Happy Life + Alkaline Method

Summer has arrived, and water consumption naturally increases. After exercising, sipping a few mouthfuls of soda water can quickly leave you feeling much lighter. That’s because soda water helps neutralize lactic acid, which is responsible for fatigue.

The resurgence of fruit juice beverages

With the arrival of summer, beverages are selling like hotcakes, and various fruit juices are particularly popular.

A rich, luscious fruit‑juice flavor—drinking it is even more satisfying than eating the fruit itself. The vibrant, natural hues of the juice make it feel as though you’re holding a burst of fruit right in your hand.

New Opportunities for Functional Beverages

In the just‑concluded year 2018, the domestic functional‑beverage market was a tale of two extremes: on one hand, blazing growth; on the other, tepid stagnation. On one side, a wave of homegrown newcomers surged in response to shifting consumer trends; on the other, established foreign brands struggled to maintain their footing. Meanwhile, the industry’s leading player grappled with trademark disputes, while numerous formidable rivals eagerly vied for a share of the market’s expanding pie.

Susa Foods: “Only by running our hardest can we seize opportunities as soon as possible.”

The source of all life

Water is the source of life, and drinking clean water is especially vital for modern people. While Susa cannot change the reality of water pollution, we can improve the quality of our drinking water.

A New Experience on the Tip of Your Tongue

This newly launched corn juice employs advanced ultra‑high‑pressure jet technology, using sweet corn kernels with their husks for direct, precision processing. This ensures 100% utilization of all nutritional components, including the pericarp and germ, while maximizing the retention of the raw material’s dietary fiber and other essential nutrients. Additionally, it is fortified with imported milk powder, making it suitable as a meal replacement and helping to address the issue of an imbalanced daily diet that many people face due to busy schedules and other factors.

After taking a look at this year’s new products from Susa, let’s turn our attention to the scene at the China Sugar and Wine Fair.

This year, Susa Foods unveiled a range of new products, showcasing a comprehensive product ecosystem and industry-leading solutions that drew significant attention from on-site distributors, creating a bustling and highly engaging atmosphere.

The atmosphere on site was electric; immediately after the opening, the exhibition area buzzed with a steady stream of visitors, and dealer networking was exceptionally lively.

This year, we are proudly launching the “5,000 off 10,000—Luxury Tours for 50,000” promotion, which has already attracted numerous dealers to sign up and establish successful partnerships.

CCTV interviewed Ms. Wang Juan, Director of the Marketing Center.

Sichuan Television interviewed Ms. Wang Juan, Director of the Marketing Center.

Susa is at it again, exposing fakes.
As soon as the 315 Gala ended, Tencent News had already pushed several reports on counterfeit goods. The government is truly placing a high priority on cracking down on fake and substandard products.

Susa Foods maintains zero tolerance for “high‑imitation products,” and during the China Food & Beverage Expo, it joined forces with market regulators to relentlessly combat counterfeiting online.

(Administrative authorities conduct on-site investigations of the infringing company)

A large number of counterfeit products are on display.

Following a report from the Susa Food Anti-Counterfeiting Task Force, the administrative authorities of Jinniu District in Chengdu promptly launched an anti-counterfeiting operation.

In gratitude for the administrative authorities’ support of our company’s anti-counterfeiting efforts, we have specially presented banners and letters of appreciation to the Market Supervision Sub‑Bureau directly under the Market Supervision Administration, as well as to the Renbei Supervisory Office of the Market Supervision Bureau.

Once again, we’re sharing tips on how to tell genuine products from counterfeits. Sosa owns several well‑known brands, with its flagship label “Special Forces” being the most famous—and also the most frequently imitated.

That concludes this year’s Spring Sugar Fair.

Going forward, Susa Foods will focus on the national market, striving to serve all our distributors and consumers with excellence.

Next year, let’s meet again at the Spring Sugar and Wine Fair—join us in Chengdu, at the lobby on the first floor of the Tibet Hotel.