Protecting consumers’ rights isn’t just about March 15—we’ve been taking action all along.

2020-03-15

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Since Special Forces Freshly Squeezed Coconut Juice won market recognition, unscrupulous merchants have begun producing counterfeit and substandard products. High‑imitation packaging hits the shelves at rock‑bottom prices and inferior quality, relentlessly eroding consumers’ trust in the Special Forces brand and disregarding the paramount importance of product safety—all in pursuit of lining their own pockets with exorbitant profits. Such self‑serving behavior is unacceptable to consumers, and it is equally intolerable to Special Forces. That’s why we remain committed to our mission, treating every day as a day dedicated to protecting consumer rights. On this occasion, we take stock of all we’ve accomplished over the years, striving to ensure that our premium products continue to stand by our customers.

We initiate investigations and impose penalties through administrative enforcement agencies or judicial authorities, holding the relevant entities or individuals accountable for infringement, with the aim of significantly reducing the prevalence of high‑imitation products in the market.

From seizing infringing products and collecting and processing relevant information, to filing reports and complaints with market supervision authorities and initiating litigation in court, both internal company personnel and relevant rights‑protection agencies have acted swiftly and efficiently, in strict compliance with the law, to combat counterfeiting and safeguard intellectual property rights.

We do our utmost to combat counterfeits in the market in accordance with the law, yet some inevitably slip through the cracks. Only by working together with consumers can we better safeguard their legitimate rights and interests. That’s why we have organized the March 15 “True Heroes Fear No Fakes” campaign and awareness‑raising activities on how to distinguish genuine from counterfeit “Special Forces” coconut water, helping consumers develop the skills to identify authentic products and recognize counterfeit goods through interactive outreach.

“Food is paramount for the people, and food safety comes first.” We sincerely hope to join forces with consumers to safeguard their legitimate rights and interests, while also upholding market order and a safe food environment. Please carefully memorize the following anti-counterfeiting identification images, develop a keen eye for spotting genuine products, and protect your own lawful rights and interests. Let us, with reverence and vigilance, work together to ensure the health and safety of everyone.