Congratulations! Meng Fei, the brand ambassador for Sousa, has been awarded the inaugural China Broadcasting and Hosting “Golden Voice Award.”

The inaugural China Radio and Television Program Awards—China Broadcasting and Hosting “Golden Voice Award” ceremony, hosted by the National Radio and Television Administration and organized by the China Television Artists Association, was held in Beijing. As a gold‑medal host at Jiangsu Provincial Radio and Television Station, Meng Fei clinched this trophy—the highest honor in China’s broadcasting and hosting field—thanks to his solid professional foundation, refined linguistic and cultural literacy, and significant social influence. This prestigious accolade marks a pivotal milestone in Teacher Meng Fei’s career, further affirming his exceptional expertise and earning him widespread recognition within the industry. As the brand partner collaborating with Teacher Meng Fei, Susa is equally proud of this achievement.

Time has helped Teacher Meng Fei become the best version of himself. Whether it was the once‑hit show “Nanjing Zero Distance” or blockbuster variety programs like “If You Are the One” and “New Blind Date,” Teacher Meng Fei has consistently created television programs that enjoy both critical acclaim and broad influence, making this honor thoroughly well‑deserved.

Time has also helped Sousa become a better version of itself. From its humble beginnings in 2009, when it operated out of a mere 70-square-meter office in Zhenjiang, to today’s Sousa Food Group—now boasting five branches nationwide and an overseas factory, with production bases in Foshan, Guangdong, and Taizhou, Jiangsu—Sousa has grown steadily. Once the “Sousa Fresh-Pressed Coconut Juice” in large, shareable bottles reigned supreme, it has since expanded into a full‑fledged portfolio, featuring the “First‑Press Fresh,” “Third Generation,” and “Ready-to-Drink” lines. With dreams and passion, and through relentless effort and dedication, Sousa has continually surpassed its own limits.

Susa feels a profound spiritual connection with Teacher Meng Fei. With deep reverence and a strong sense of responsibility toward the broadcasting and hosting profession, Teacher Meng Fei has never lost sight of his original aspirations, consistently bringing positive energy to the stage and upholding constructive social values. Susa shares this same commitment: he firmly believes that no matter how the market evolves, product quality will always remain the foundation and the ultimate measure of success. To this end, Susa steadfastly adheres to the “cold-pressed” principle, carefully selecting high‑quality, fresh, virgin coconut juice imported from Vietnam, and refraining from adding any artificial flavors, colors, or preservatives. This approach preserves the coconut’s natural flavor to the greatest extent possible, ensuring that every can of Susa Cold‑Pressed Coconut Juice delivers fresh, healthy quality.

To give back to his devoted audience, Teacher Meng Fei has consistently stepped outside his comfort zone, taking on a host of projects—such as “Like! Talent Show,” “90s Matchmaking Agency,” and “Let’s Go, Old Meng”—that embrace a younger, more contemporary tone in both theme and presentation, earning widespread acclaim. Suasa has followed a similar path: rather than resting on the success of its freshly squeezed coconut water, the company has leveraged its core strengths and deep insights into consumer trends to target the growing demand for high‑quality coconut beverages. It has launched an aseptic cold‑filling product line and introduced “Tou Dao Xian,” which extracts only the first, richest, undiluted juice. Building on this momentum, Suasa has also driven innovation across the plant‑protein category, unveiling “Third‑Generation Coconut Water”—“San Dai Mu”—a premium offering that sets a new standard for the high‑end coconut‑water segment, leading the way with both substance and creativity. In 2022, Suasa successfully developed 100% natural coconut water and a raw coconut latte free of artificial flavorings, completing pilot production; once final quality checks are completed, these products will be ready for market. It is no exaggeration to say that, in the realm of coconut‑based product development, Suasa now stands well ahead of the industry.

To persevere in adversity and remain clear-headed in times of prosperity—this is the true essence of Teacher Meng Fei, and also the original aspiration of Sosa. In the days ahead, let us together keep the flame of our hearts burning, follow the lighthouse within, and forge ahead.