Susa Shines at the 113th Nanjing Autumn Sugar Fair, Strengthening Market Presence and Showcasing Brand Appeal

In the golden autumn of October, the food industry’s annual highlight—the 113th National Sugar and Wine Products Fair—kicked off with great fanfare in Nanjing. As a leading brand in the coconut sector, Susa Foods made a stunning appearance, showcasing its two flagship product lines, Susa and Ye Hao, along with more than a dozen meticulously crafted custom offerings. Backed by superior product quality, a spirit of innovation, and diversified collaboration models, Susa emerged as a major draw at the fair, drawing numerous distributors and industry professionals to stop by for discussions.

At the Susa booth, two flagship products have consistently enjoyed immense popularity. Susa’s freshly squeezed coconut water, thanks to… The core advantage of the “FPN Cold-Pressed Extraction Process” has kept it firmly among the top sellers in the coconut‑water category for years. During the trade show, numerous distributors made special trips to learn about the product’s market strategy and supply‑chain reliability. Meanwhile, YEE MARK 100% Coconut Water has won favor by offering “natural electrolyte‑rich water grown on the tree, NFC (Not From Concentrate) processing, and a simple ingredient list that includes only coconut water,” perfectly aligning with today’s consumers’ demand for healthy beverages. Its refreshing taste has also earned widespread market acclaim. The continued strong sales of these two flagship products not only underscore Susa’s deep expertise in the coconut‑drink segment but have also helped the brand build a solid reputation in the marketplace.

Even more noteworthy is that Susa unveiled its 2025 product lineup—YEE MARK Fresh Coconut Milk Tea and YEE MARK Fresh Coconut Milk—which immediately captured widespread attention. Among them, YEE MARK Fresh Coconut Milk Tea, with its innovative blend of coconut aroma, creamy dairy notes, and tea fragrance, previously won the “Best Innovative Product Award” at the 5th Jiangnan Innovation and Creative Food Expo. At the show, its distinctive flavor and eye‑catching packaging drew numerous distributors to stop and inquire, with many expressing interest in collaboration on the spot. The strong market performance of these new products vividly underscores Susa’s robust R&D capabilities and keen market insights, while also offering fresh perspectives for innovation in the beverage industry.

In addition to its own‑brand products, Susa’s VIP customization division also drew significant attention at the event. The successful collaboration between Susa’s custom brand “Ding Ge Ye” and Sam’s Club, coupled with end‑to‑end customization services spanning everything from product formulation to packaging design, left many brands thoroughly impressed. Moreover, the exhibition showcased the results of Susa’s bespoke partnerships with industry‑leading brands such as Jishang, Ma Hou Chao Xuan, Ling Xiao Hen Mang, Bai Guo Yuan, Liang Pin Pu Zi, Qi Xian, and Xiao Yang Zhen Xuan. These are also presented one by one; a wealth of collaborative case studies and a well-established customization system have instilled strong confidence in prospective partner brands.

At this year’s China International Sugar and Wine Fair, Susa not only showcased its comprehensive strengths in product R&D, quality control, and customized services, but also strengthened its industry standing through in-depth dialogue with distributors. Looking ahead, Susa will remain innovation‑driven, deepen its presence in the beverage market, deliver more high‑quality products to consumers, and create greater value for its partners, thereby continuing to lead the healthy development of the beverage industry.