Moving Forward Together, Overcoming Difficulties Hand in Hand — A Letter to SUSA Food Co., Ltd.’s Partners and All Employees

Since the outbreak of the novel coronavirus pneumonia epidemic, all sectors have suffered severe setbacks, and businesses have faced unprecedented challenges to their normal production and operations.

Dear distributors, suppliers, and members of the Sousa family:

Since the outbreak of the novel coronavirus pneumonia epidemic, all sectors have suffered severe setbacks, and businesses have faced unprecedented challenges to their normal production and operations. In these challenging times, we remain deeply concerned about your health, that of your family, and your team. Thanks to our unwavering commitment and effective preventive measures, as of today, no cases of COVID‑19 have been reported among all SUSA employees or our partners—including business personnel and distributors in Hubei Province. On this occasion, we would like to extend a call to action to our partners and all employees:

First, we must trust in the strength of our nation and refrain from spreading or fabricating rumors. Since the outbreak began, the state has mobilized all available resources to wage a decisive battle against the epidemic, firmly safeguarding the lives, livelihoods, and property of the people. Controlling and preventing the spread of the virus has been designated as the top political priority, with the entire country uniting to combat this public health crisis. We should fully cooperate with the government’s plans and arrangements, confident that, under the strong leadership of the Party, we will soon prevail over the pandemic. In response to the current epidemic situation, Susa Food Co., Ltd. has prioritized the greater good, taken proactive measures, and, in strict compliance with local government directives and arrangements, is working diligently and in an orderly manner to resume production while ensuring safety.

II. We believe that every challenge brings with it new opportunities. The sudden outbreak of the COVID‑19 pandemic has dealt a severe and unexpected blow to traditional marketing channels. Under the current circumstances, we must adopt a proactive mindset to explore fresh ideas, develop new distribution channels, and actively engage with e‑commerce platforms that emphasize community‑based marketing, thereby embracing the new retail paradigm and seizing emerging opportunities. This unforeseen crisis has underscored the critical importance of health, prompting consumers to place greater emphasis on wellness than ever before. As a result, additive‑free, health‑focused beverages like coconut water are poised for significantly expanded market potential. In Shanghai—China’s economically advanced, consumption‑driven market—the Special Forces Freshly Squeezed Coconut Water is already sold out across both online and offline channels. Health‑oriented food products represent an overarching trend in the future of the industry, and Special Forces Freshly Squeezed Coconut Water fully aligns with this “wellness” ethos, ensuring an even brighter outlook ahead.

III. We trust in Susa’s commitments and will always move forward hand in hand with you. Since our inception in 2008, from Zhanjiang to Foshan, then to Taizhou, and now with a factory established in Ben Tre Province, Vietnam—our source of raw materials—we have weathered countless highs and lows. What has carried us through? It is our business philosophy of “integrity, trustworthiness, and keeping promises,” coupled with a corporate culture of “harmony and mutual respect, co‑creation and shared benefits.” It is also the steadfast commitment over the years to supporting one another and achieving win‑win outcomes with our employees, distributors, suppliers, and all our partners. As a result, we have built a loyal workforce and forged enduring partnerships. For the years ahead, whether times are smooth or challenging, Susa will continue to stand by your side, navigating every storm together and advancing hand in hand.

No winter is insurmountable, and no spring will fail to arrive! No matter how many difficulties or challenges we face, we will rise to the occasion and shoulder them together. As long as we are willing to embrace challenges and aspire to succeed, I am confident that we can withstand the test of time, remain patient, and find the solutions we need—ultimately emerging once again as the victors.